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We Accept Most Insurances





ABA therapy in West New York, New Jersey looks a little different than it does in a sprawling suburb. With more than 54,000 residents packed into 1.3 square miles, families here are raising children in apartment buildings, walk-ups, and the high-rises along Boulevard East, a few blocks from where the Hudson opens up to Manhattan. Mastermind Behavior is BCBA-owned, in-home only, and serves families across New Jersey. We bring therapy directly to your apartment or home, working around the routines and the space you actually have.
Most of our families in West New York live in apartments, condos, or two-family homes. That's not a problem for in-home ABA therapy. Your BCBA and Behavior Technician work with whatever space you have, whether that means using the kitchen for snack-time skill building, the living room rug for play-based teaching, or the hallway for transitions and waiting practice.
The West New York Public Schools system, anchored by Memorial High School and a network of K-8 schools, serves a student body where Spanish is the primary language at home for many families. We coordinate with classroom teachers and Child Study Teams when families ask us to, so the goals at home line up with the goals at school.
CarePoint Health and the wider Hudson County pediatric network handle most developmental referrals for West New York families. Once you have an autism diagnosis and a prescription for ABA therapy, we can verify your insurance, schedule the assessment, and typically begin direct services within six weeks. Mastermind also provides early intervention ABA therapy for toddlers and preschoolers, which is often the next step for families who get a diagnosis through the local pediatric network. For background on the therapy itself, see Understanding the Basics of Applied Behavior Analysis (ABA).
Mastermind Behavior is a BCBA-owned in-home ABA therapy provider serving families across New Jersey. We bring therapy to your apartment or home in West New York. Your BCBA and Behavior Technician work with your child where the skills will actually be used, whether that's at the kitchen counter, on the living room floor, or out at the playground on Boulevard East. With a 90%+ staff retention rate and no onboarding waitlist, most families begin direct services within six weeks of their initial assessment.




You’ll celebrate your child’s progress as we work on…
Children with ASD struggle to express their feelings and understand what others are saying. As your child learns to express their wants & needs with gestures, eye contact and language, you’ll feel relieved and hopeful now that you can understand and connect to them better.
Your child CAN function better in your daily life. From putting on their own shoes, to sitting in their chair at the dinner table, your child will learn to function better at home. As they master skills like going to the bathroom, or walking safely across the road, life will become calmer and easier for everyone.
We’ll address self-harm, tantrums and other destructive behaviors so your child can feel happier, safer and be understood. Dealing with these behaviors early on prevents these behaviors from becoming harder to manage as your child gets older.
Children with ASD struggle to express their feelings and understand what others are saying. As your child learns to express their wants & needs with gestures, eye contact and language, you’ll feel relieved and hopeful now that you can understand and connect to them better.
That’s why we have serious standards.
Not all ABA therapy is equal. We hold the highest level of accreditation of ABA treatment, so you’re certain that your child is getting the most up-to-date care from qualified therapists who meet the highest standards in the industry.
For 30+ years, we've worked with children on the autism spectrum and earned a sterling reputation amongst industry professionals. There's no substitute for that kind of experience. We adapt every program to your child's specific diagnosis and personality — including the most complex cases.
From your first phone call through years of ongoing therapy, we're available to talk through whatever comes up — scheduling, insurance, your child's progress, or a tough week at home. Just give us a call. We're here to help.
To explore in-home ABA therapy for your child in West New York, schedule a free consultation or call 732.813.7333. We'll verify your insurance, walk through what to expect, and help you decide on the right next step.